Thursday, January 24, 2008

Idea: Gold Mining Cereal

Note: I've been reading Ironic Sans by David Friedman for some time now, and I almost always enjoy his Ideas posts -- they range from really cool and useful to mildly entertaining and quaint, with a few stops at wacky and your local mall along the way. But they're always thought-provoking and/or clever. I humbly submit, my best attempt at reproducing this type of post.

I used to eat a lot of cereal as a kid. By far my favorite cereals as a kid were the ones that included the dehydrated marshmallow bits in them -- Lucky Charms, Count Chocula, etc., because what kid in his right mind doesn't want to eat marshmallows for breakfast?

Now, obviously, there's no way a cereal made entirely of marshmallows would make it to shelves, let alone be bought by sane, loving parents who would have to pay for fillings. So marshmallow cereals have to include some mix of grainy bits, much to the chagrin of sweet-toothed third-graders.

I realized this sad fact as a kid, and thought to myself, if only there was an easier way to separate the good tasty marshmallows from that crappy probably-healthy grainy part, then I'd be in marshmallow heaven surrounded by seven marshmallow unicorns.

So eventually I would either start a bowl of cereal by immediately hunting out the marshmallow bits only to be left with a bowl of soggy grain crap, or more likely, I would bite the bullet and eat the crappy grain part first, so that eventually all that was left was a bowl of those delicious marshmallows. Because there's no better way to start your day than at some point to see a bowl full of marshmallows. If only there was an easier way to fulfill this dream...

To that end, I have designed what could become the greatest kids cereal in the history of kids cereals: Prospector Bob's Gold Mining Adventure Cereal

The basic premise is this: all the grainy bits of the cereal are about half the size of the marshmallows (which are colored gold), and the box will come with a cardboard tear-off panel that has holes cut in it that are slightly bigger than the grainy bits, but smaller than the marshmallow bits.

Before pouring a bowl, the kid pours the cereal onto the sifter, and starts shaking it lightly over the bowl. The grain bits fall through the holes into the cereal, and when he's done sifting, the kid is welcome to empty the bowl into the trash eat the nutritious meal that is before him, knowing full well what awaits him when he's done choking it down: a nice heaping bowl of pure marshmallowy goodness.

Parents are happy because the kid's not talking for five minutes eating his grains, and the kid's happy because he's learning about the economy gorging himself on sugar at 7:30am. It's win-win.

Now obviously there will be kinks to work out, but I think that overall this has potential. I'll tell you this, if I see Gold Miner Bill's Sifting Bonanza on the shelves in a couple months, believe me, I'll know it was you. And I'll be pissed.

1 comment:

Anonymous said...

OMG!!! Lately I've been thinking so hardly about a way to get only the delicious marshmallows instead of the whole thing... and here I find a FANTASTIC idea! LOL.
By the way, not only kids love cereal marshmallows... I'm 25 and I always steal those delicious things out of my niece's cereal (she's only 14 months old, so she doesn't notice).